Amplify: Telecom Retail Unplugged

Hey there,

If you’re reading this, you’ve stumbled into Amplify—my new corner of the internet where telecom retail gets a proper shake-up.

I’m Will, a slightly mad Brit who’s spent decades dodging jet lag and bad coffee to help telcos, service providers, and retailers figure out what works (and what’s absolute rubbish) in nearly 80 countries. Now, I’m spilling the beans—unfiltered, no corporate polish, no recycled AI drivel. Just the good stuff.

What’s this all about? Picture this: two telecoms, same market, same customers.

One’s got dusty stores and a call center stuck in 2011; the other’s throwing pop-ups at festivals, slinging VR demos in flagship shops, and nailing digital like it’s 2025.

One’s a ghost town, the other’s a rock star. That’s the kind of gap I’ve seen—and closed—more times than I can count. Amplify is where I unpack those stories, plus the trends, tricks, and traps shaping telecom retail, marketing, and big tech.

Here’s the deal:

💥💥Bi-weekly blasts: Short enough to read on your commute, sharp enough to make you think.

🌍🌍Real-world grit: From store floors in Cape Town to boardrooms in Tokyo, I’ve got tales—and takeaways—you won’t find in a chatbot’s output.

🐄🐄No sacred cows: If it’s broken in telecom (spoiler: a lot is), I’ll call it out. If it’s brilliant, you’ll hear why.

First up? Next week, I’m diving into why a diverse channel strategy isn’t optional in 2025—it’s survival. Think flagship stores meets TikTok commerce meets mobile vans in the middle of nowhere. Curious? Drop your email below, and let’s kick this off together.

Hit subscribe, and let’s boost telecom retail—one rant at a time. Got a burning question or a telecom mess you want me to tackle? Reply—I’m listening.

Cheers,
Will
The Telecom Retail Rebel
Follow on X: https://x.com/maplewaveWILL

Connect on LinkedIn: https://www.linkedin.com/in/willgibson2025/